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Magazines

Research World (June 2007)

Are we jumping on the brandwagon? That was the core question discussed at an ESOMAR event a decade ago in Berlin, at a time when ‘brandology’ and ‘brand management’ were fast rising in importance. At the end of the conference, it...

Catalogue: Research World 2007
Author: ESOMAR B.V.
June 1, 2007
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Citation

B.V., E. (2007a, June 01). Research World (June 2007). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-world-june-2007-


Research papers

The other side of the coin (Spanish)

This research paper examines the internal client and its commitment with organizational transformation. It establishes the hypothesis that organizational transformation is key in the alignment of a company with market requirements and that such...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Authors: Pablo Jose Rivera, Carmen Nora Olivencia
June 15, 1997
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Citation

Rivera and Olivencia (1997a, June 15). The other side of the coin (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-other-side-of-the-coin-spanish-


Research papers

The other side of the coin

This research paper examines the internal client and its commitment with organizational transformation. It establishes the hypothesis that organizational transformation is key in the alignment of a company with market requirements and that such...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Authors: Pablo Jose Rivera, Carmen Nora Olivencia
May 1, 1997
×

Citation

Rivera and Olivencia (1997a, May 01). The other side of the coin . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-other-side-of-the-coin-